Bringing action to

We research, identify, and negotiate sponsorship and partnership deals with properties across all genres.

Not just planning.
Total event production.

We create events that build consumer passion and inspire brand loyalty.

We can be your guide
in the world of sports!

We’ll help your company develop a sports marketing strategy that achieves your business goals. Whether you need expert advice on anything from sponsorship, PR and events to business development and CSR, you can trust us to deliver.
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our services


Al Tadamon, provides the know-how and expertise by implementing a standard solution that has worked for many years in sport marketing and event management.
Our vision is to improve the coverage of Sport and inspire people with Sport Values. As more and more advanced technologies are being available to us in digital media and television, we aim to enlarge our marketing platforms and broaden our reach to all our supporter’s

Our mission:

  • Secure many regional events
  • Work closely with various sports federations in order to to promote their local business
  • Create  a base of partners
  • Involve in their future program to lift the level of football
  • Help in managing and involving the future generation in sports activities
  • Al Tadamonis committed towards every kind of sports as long the federation is ready to build a future for themselves



Mr. Pierre Kakhya is well known in the Arab world as a well experienced sports marketing persona, an expert in TV broadcasting and airing rights and securing these rights and partnerships, a person who understands the nature of the sports marketing business, a person who created a new line of business, opened the opportunity for people to be involved in the business, works with governments and creates with the government the ability to defend the holder of rights status, acquire, negotiate, and work with sponsors, and massively increase the revenue from the business.

Despite his major success in the sports marketing and organizing domain, Mr. Kakhia's first career path was as far away from sports as one can imagine.[…]After 6 years Mr. Pierre Kakhia became group purchasing manager for 11 factories with a budget of 1Billion$/year however, his passion and love for sports lead him to reconsider his career track.


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