Below the Line Marketing

Below the Line uses less conventional methods than the usual specific channels of advertising to promote products, services, etc.

Below-the-line methods are very specific, memorable activities focused on targeted groups of consumers. They are under the control of the organisation. Al Tadamon uses these techniques to target clearly defined consumer groups rather than a mass audience like its above-the-line activity.  Below-the-line methods include:

  • Sponsorship
  • Sales promotions
  • Public relations
  • Personal selling
  • Direct marketing.

Dancers at the cricket, cheerleaders at the rugby, or ring girls at a boxing match, the presence of beautiful women helps to compliment the sporting action itself. We have the looks, charisma and talent on our books to meet all of your sporting event needs.

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